Family-owned Pithy Little Wine Co. runs on Google Apps

Editor’s Note: Since today is one of the more popular days for wining and dining, we invited Jeff Munsey, co-owner and Vice President of Pithy Little Wine Co., to tell us about his company’s move to Google Apps. Learn more about other organizations that have gone Google on our community map or test drive life in the cloud with the Go Google Cloud Calculator.

Together with my wife, Felicia, we started Pithy Little Wine Co. a couple of years ago with the goal of crafting great tasting wines that represented the diversity of California’s wine country. We’ve worked in the wine industry for more than 20 years combined and my wife is a third-generation California farmer, giving us a great foundation on which to build a small family winery. We chose the name Pithy because its definition, concise and forcefully expressive, sums up our business and winemaking philosophy. Since then we have grown our business to include other brands - Fortuity, Pithy Little Soda Works and Wino Brand.

Our focus is dominated by our passion for great customer service and compelling products. Managing servers and worrying about email outages aren’t on that list. Knowing our email is always under control allows us to focus more on what’s important - our customers.

Gmail’s reliability gives us the peace of mind that we’ll always be able to respond to our customers right away. We live on the California Central Coast where the occasional bad storm or high winds can cause power outages. Additionally, our winery tasting room is located in a historic building in the heart of Downtown San Luis Obispo. Between bad weather and old wiring we can’t always rely on our server battery back up to keep our email and website up and running when the power goes out. Our ecommerce orders flow through our email. When we receive an online order or a customer submits a contact form, we get an email alerting us to areas where attention is needed. Running email downtime could delay a response to a customer order or question. With Google Apps’ record for reliability and no planned down time, we don’t worry about servers going down and disrupting our business.


We are days away from launching a whole new part of our business called Drinkwell Creative, a designer wine label program that develops custom wine labels for individuals and businesses. Prospective client inquiries are sent instantly from our website to our corporate Gmail account. Gmail services provide us with the security of knowing that no leads will be lost or delayed due to downtime.

What we enjoy most about Google Apps is not being tied down. It is really important to us as small business owners to be able to contact people from any device, wherever we are. We travel a lot for business, often working at hotels or events. With Google Apps, we know we can get our email, calendar and documents on any of our phones or devices from wherever our business takes us.

Google Apps is always there, even when we’re not looking. During a week like this, when we are shipping wine club orders, Valentine’s Day gifts, and preparing to launch a whole new segment of our business, email, calendar and document sharing are the last thing on our minds.

Posted by Jeff Munsey, Co-founder, Pithy Little Wine Co.

Introducing the Google Small Business Blog

Most every business, including ours, starts small. These days, technology is giving businesses even more ways to grow bigger... faster.

In our recent Small Business series on the Official Google Blog, a handful of real-life entrepreneurs have shared their experiences building companies from scratch and embracing Internet tools that have taken their businesses to the next level. We’ve received fantastic feedback about these posts, and realized that there’s a healthy appetite among small- and medium-sized business owners who want to know all about the latest web tools and tricks. Fortunately, we have lots more to share with you, too!

That’s why we’re introducing the Google Small Business Blog, a central hub that brings together all the information about our products, features and projects of specific interest to the small business community. Rather than having to sleuth around in many different locations for details about templates for creating video ads on YouTube, tips for your employees using Gmail or how to respond to the business reviews on your Place Page, you can find all of this helpful information right here in one place.

Of course, we’ll continue to post relevant news about individual services such as AdWords, Apps, Google Places and YouTube on their respective “home” blogs, but feel free to visit or subscribe to the Google Small Business Blog to get everything relating to your small business needs. We’re starting small today, but who knows what tomorrow will have in store!

Posted by Deanna Yick, Small Business Blog Team

“If you work at Hiatus, you’ve gone Google!”

Editor’s note: Continuing our “Going Google Everywhere” series, we’ve invited Sheila Garrison and Kristin Heaton-Peabody, co-founders of Hiatus Spa + Retreat, to explain how Google Apps helped them launch and grow their socially conscious spa in Dallas, Texas. Learn more about other organizations that have gone Google on our community map.

Pictured: Hiatus Spa + Retreat co-founders Kristin Heaton-Peabody and Sheila Garrison

Our business, Hiatus Spa + Retreat, was born out of necessity. As professionals who worked entirely unreasonable hours, and habitual spa users, we were left with few options that fulfilled our needs for an escape to renew body and mind without breaking our wallets. And as serial entrepreneurs, it didn’t take us long to recognize a significant need in the marketplace for a superlative spa experience at a reasonable price. With that in mind, our core mission was firmly set: to make the world a better place, one spa service at a time.

We started writing the business plan in 2006, which took us nearly a year to perfect, then we started looking at Dallas real estate. We started using Google Apps in fall 2007, before we opened; with founders based in both Dallas and Laguna Beach, California, Docs was essential to helping us finalize details such as our initial spa menu (we wished we’d had Docs when we wrote the business plan!). In December 2007 we opened the doors to Hiatus, a full-service day spa featuring a monthly membership and affordable pricing -- the first of its kind in the United States.

We now have our entire team of 30 using Google Apps. Google Apps is perfectly reflective of who we are as founders: it’s all about transparency, efficiency and environmental consciousness. That’s the way we run our lives and business. Google Apps empowers us to work more effectively than previously imaginable (and we spent more than 15 years working in the technology sector!). Through Google Docs, our ability to sit-down, as a company—in multiple cities—and collaborate on one single document, real-time, has become essential.

I simply can’t imagine going backward. With a team spread across several states (including lawyers and consultants in Chicago), we can work on shared Docs across multiple time zones without missing a beat. Employees can access our employee handbook and other spa documents we use daily, plus we keep our on-call schedule in Google Calendar. If you work at Hiatus, you’ve gone Google!

As our business has grown (we enjoyed 83% growth in 2009 and are on track for a 60% increase in 2010, in an otherwise complicated economy), Google Apps has consistently proved invaluable. With the limitations of traditional inbox mail storage, our team had difficulty storing important documents and retrieving them in a real-time fashion. With Apps, we can de-clutter inboxes and provide consistent up-to-date information via Google Docs.

As any entrepreneur knows, organizational “betterments” happen on a daily basis. The business is always a work in progress, and you can’t rely on the notion that your team always has the latest and greatest information. Hosting our critical documents in the cloud also appeals to our eco-conscious sensibilities -- can you imagine how many trees are being saved on a daily basis from not re-printing employee manuals?

We’re also finding new uses from Docs as we grow, from managing construction and budgeting for our expansion into the space next door to event planning for our screening of “Tapped”, as a fundraiser for the Global Greengrants Fund and the Gulf Restoration Network. We’re still working ridiculous hours, but Google Apps helps us be as efficient as possible -- and now at least we have a sanctuary to find our center.

Find out how going Google can help your organization with the Cloud Calculator.

Posted by Colleen Horan, Google Enterprise team

Demonstrating the Flexibility of Web Apps

Editor's Note: Pedro Mar is director of Método DeRose Matosinhos Uni-Yoga school in Portugal. Método DeRose provides more than 65 students personalized exercise routines based on an intimate knowledge of each student's needs, as well as healthy eating choices, social activities and creative ways to improve all aspects of his or her life.

When Mar and his team were looking for software to help manage their three year-old business, they needed something as accomodating and personal as the services they provide. Already happy using the Google Apps suite, they turned to the Google Apps Marketplace, and found that they were able to design a solution that perfectly met their needs with BatchBook CRM, which not only met all of their needs for a CRM system, but easily integrated with Google tools and other Marketplace apps they were already using.

Here, Mar shares some insights into the business benefits he has seen since using the Google Apps Marketplace.

Diogo Toledo, Joana Santos and Pedro Mar from Método DeRose Matosinhos

I run an independent yoga school that is part of Uni-Yôga (www.uni-yoga.org), a worldwide network of approximately 150 schools. My business needed a solid customer relationship management (CRM) software program, mainly to keep track of former, current and potential students, but also to provide a good workflow. I was looking for a program that gave me the freedom to customize the data in a way that worked best for my business and suited its needs.

A friend and student of mine recommended searching the Google Apps Marketplace for a CRM software application. I tried several trial versions of some of the solutions offered there and eventually decided on BatchBook. After viewing the tutorial videos offered on the BatchBlue website, I knew I could customize the software to suit all our needs. After using BatchBook for more than two months, I can see the progress we've achieved.

Getting personal with our customers

All of our services are tailored to our clients' health profiles, so it very important that we have the most accurate information about each individual. Since creating our BatchBook account, we have customized the contact information to track things beyond name and address. These include everything we need to know about potential new students; things we learn during our time with our students, such as their birthdays, classes they've taken and experience levels; how often we are communicating with all of our contacts.

We sync BatchBook with our company Gmail app to keep every customer's information updated. We can also track our products and services--like books and workshops --as well as create lists that are important to our business. This all means we can provide better customer service, making our clientele happier and enjoy better, longer relationships with our students.

A workflow that bends to our needs

The to-do template in BatchBook is an amazing feature. Using the template we are able to enter a student’s information upon enrollment. From there we can easily create a scheduled list of tasks for each student to complete up to two years into the future. We use Google Apps to manage several calendars, and we can follow all of the BatchBook to dos right in Google Calendar. This is great for tracking students and their overall progress through our program as we help them achieve one level after another. All of our academic programs, marketing programs, and operational programs are also tracked in the to-do templates, so we are sure not to miss a thing.

Finding the right marketing balance

Our best and most cost effective marketing strategy is communicating, communicating, communicating. We track every e-mail, phone call, cell phone message, class, note, student referral and recommendation in BatchBook. By doing so, we are constantly connected with our network of people. We even use the Rapportive integration with BatchBook and Gmail to obtain social network information we need about a customer right within an e-mail message. It's genius.

We also take advantage of MailChimp's integration with Google Apps and BatchBook to allow different team members to send e-mail newsletters to different groups. Each of the different departments within the school can create their own lists from our list of contacts, and reach out with personalized details about upcoming events, special parties or birthday wishes.

Within one month of using BatchBook our number of students has grown by 10%. We are now managing more than 1,000 contacts in the software and with BatchBlue, we can turn more propects into engaged students. Once we create a file on a prospective student within BatchBlue, we never lose track of him or her. That is a huge value to us.

Previously, we simply had too many other things to worry about. With only four to five instructors at the school, we would easily lose track of a potential student or forget something like a birthday, which is unforgivable in our school's culture of appreciation, attention and trust.

Other programs we tried in the past did not support the rich interaction we have with our students or the workflow that helps us stay on top of the important details like BatchBook, Gmail and Google Calendars does. Using BatchBook, we can now closely monitor our relationship with each student and each lead.

Clearly, BatchBook has made a positive difference in how we run our business. Since using the program, we have improved the quality of our outreach to potential clients, and we have registered new students more easily. With the assistance of the customized to-do templates, integrated with our Google Calendars, we are reminded regularly when to send an email or reach out through another method of communication to a prospective student.

Our success using Google Apps and BatchBook has led me to encourage other schools within the network to do the same. By duplicating our system and taking advantage of our efforts, they can implement the practices into their own business and see firsthand the results we have experienced.

Posted by Chris Kelly, Google Apps Partners team

Sharing the stories of America’s small businesses

Editor's note: This is our fifth and final post in a series celebrating National Small Business Week. Previous posts highlighted small businesses (Revenue Spark, Smart Furniture, and Free Range Studios) that have adopted Google Apps, and tips for using Gmail at work. Today, we’ll hear the story of one more entrepreneur and discuss how you can share your own.

Among many things, Vinny Lingham is an entrepreneur, CEO, search engine marketer, and recipient of numerous business related awards including the World Economic Forum’s Young Global Leader (2009), the Top ICT Young Entrepreneur in Africa (2006), and the Endeavor High Impact Entrepreneur (2006). Currently, Vinny is serving as the CEO of Yola.com – a San Francisco based startup company that offers easy-to-use, browser based website creation software for over 3 million users worldwide.

Yola became a Google Apps customer as soon as it was formed more than 3 years ago. Today, with a distributed workforce of over 60 people globally, Yola is using Google Apps for everything from email to document collaboration resulting in tremendous savings and increased productivity.

According to Vinny, “The founders of Yola knew the company’s potential and wanted a scalable and cost effective solution that could grow with their business. Google Apps made it easy to be up and running within minutes and was a fast and low-maintenance solution that fit the needs of a growing company.”

Vinny and his team at Yola are among millions of entrepreneurs and small businesses that are having a positive impact on our economy; this week we celebrated their contributions. In addition to Vinny, we selected a few other organizations, shared their stories, and showcased ways that they take advantage of Google Apps. Now it’s your turn.

Learn how to share your story by visiting the AdWords Blog where you can find tools that teams at Google created to help small businesses succeed. Included are steps on how to create a “Search Story” that walks through your journey as a small business, then share it with us and the world. We’re looking forward to seeing what you create!

Posted by Michelle Lisowski, the Google Apps team

Free Range Studios: Helping progressive organizations, one doc at a time

Editor's Note:This is the fourth post in a series celebrating National Small Business Week. Previous posts highlighted small businesses (Revenue Spark and Smart Furniture) that have adopted Google Apps and tips for using Gmail at work. Today, we’ll look at how Google Docs is helping a small business manage its extensive project portfolio and internal operations.

Free Range Studios is a creative agency that has helped hundreds of progressive organizations communicate their messages around social change. If you ask the team, divided between offices in Washington, D.C. and Berkeley, California, Free Range is “Creativity with a Conscience.” This applies to the types of stories they tell and how they tell them, whether it’s through an eco-friendly print ad or a web movie.

At any given time, Free Range is managing projects for multiple non-profits and socially responsible companies. For a small business to create at this scale, collaboration is key. Google Docs is helping Free Range be more nimble, work more efficiently, and remove location barriers.

Free Range switched to Google Apps in 2007; at about the same time, they began to change their approach to staffing projects from office-based to project-based. A single project can now have contributors from either office, in addition to freelancers or clients who can potentially be located anywhere. With real-time collaboration in Google Docs, all these groups can contribute to an idea as though they’re working side-by-side.

Google Docs is also improving office efficiency. Pete Hamm, Operations Manager, decided to use online forms, created in Google Spreadsheets, to manage tedious tasks that would otherwise take valuable time away from projects. For example, when submitting vacation requests, employees can now fill out a form that automatically populates into a spreadsheet where Pete can take action immediately.

According to Pete Hamm, “Google Docs makes spreadsheets, presentations, and word processing an afterthought - which is what good business tools are supposed to do. Just like email and smart phones, Google Docs facilitates collaboration, instead of hindering it, allowing us to focus on our mission.”

Posted by Michelle Lisowski, the Google Apps team

Gmail tips for businesses, big or small

Editor's note: This is the third post in a series to celebrate National Small Business Week. Previous posts highlighted two businesses (Revenue Spark and Smart Furniture) that have adopted Google Apps to help run IT more efficiently. We’ll now turn to ways that individual tools within the Google Apps suite are being used by small businesses everywhere.

Many businesses that use Gmail tell us it has fundamentally changed the way they manage email and communicate on a daily basis. They’re not alone ‒ since Gmail launched 6 years ago, it has become one of the most popular email applications in the world. However, we find that even avid Gmail users may not know about all the rich features and functionality that can help them work smarter.

To get every business up to speed, we posted some tips on today’s Gmail Blog for getting the most out of Gmail at work. Take a look, try them out, and feel free to share them with your colleagues.

Posted by Michelle Lisowski, the Google Apps team

Saluting Revenue Spark and National Small Business Week

Editor's Note: This is the second post in a series celebrating National Small Business Week. Our first post highlighted an entrepreneur who has founded two companies and is a strong believer in the power of Google Apps. Today we’ll meet another entrepreneur that is an avid supporter of the benefits of cloud computing.

Steve Messere is an entrepreneur and businessman who has added to the growing count of small businesses that are helping move America forward. Aside from running his own company, Steve is actively involved in promoting "sustainable capitalism" as a new form of profit-seeking business, combining traditional shareholder value with a “cradle-to-cradle” approach to environment impact, renewable energy, and energy efficiency.

When Steve founded Revenue Spark – a business that helps green technology companies to take their product to market – he already saw the value of cloud computing. He knew that it was the technology needed to propel his own business forward, and adopted Google Apps from the onset.

For Steve, “anytime, anywhere” access is critical, and this requires business tools that are platform independent and available through a browser on either laptop or mobile devices. With Google Apps, Steve and his employees can be productive no matter where they are – at home, on the road, or in the office.

Steve’s plan is to use cloud-based tools like Google Apps to achieve a virtual status – one that allows him to recruit talent from across the country and grow faster than he could if he had to acquire physical space in the real world. He’s already off and running.

Revenue Spark is adding clients and new employees around the US and is on its first tour of Europe, looking to bring clients online with its service. Steve is also planning to open an office in New Zealand that will rely entirely on cloud computing as a vital connection to other Revenue Spark teams and shared information tools.

In Steve’s words, "Cloud computing not only makes it possible for Revenue Spark to enable our teams to be the 'best at their best' but it fits our company's overall global mission of being a leader in sustainable business practices."

Posted by Michelle Lisowski, the Google Apps team

A week to celebrate Small Business

This week we’re joining others throughout the country to celebrate National Small Business Week, declared by the President of the United States to recognize the impact of small businesses on America’s economic well-being.

We hear great stories every day about how Google Apps is helping small businesses compete and grow. So, to honor the millions of small businesses across America, we’re kicking off a week-long blog series to share their stories. We’ll highlight some of the outstanding entrepreneurs and small businesses that we’ve worked with over the past few years, how Google Apps has helped them grow, and examples of ways small businesses are using tools in the Google Apps suite.

To start, we’d like to share a story showcasing Stephen Culp, Founder and Chairman of Smart Furniture and CEO of Delegator. Read Stephen's post on the Official Google Blog to see how his business is using Google Apps – and stay tuned for more small business news throughout the week.

Posted by Michelle Lisowski, the Google Apps team

Google Apps at America’s Small Business Summit

As we announced in February, next week we’ll be traveling to Washington D.C. to participate in America’s Small Business Summit, hosted by the U.S. Chamber of Commerce. On Tuesday, May 18, Google is hosting a breakout session where we’ll continue the discussion we kicked off this week on the ChamberPost blog. We'll also talk about the technology trends that are impacting today’s small business.

Joining us will be a panel of Google Apps customers, including one Google Apps Authorized Reseller, who will share their experiences about how they’ve put the power of the web to work for their business. You’ll hear directly from:

• Stephen Culp, Founder and Chairman, Smart Furniture
• Pete Hamm, Operations Manager, Free Range Studios
• Jim McNelis, Principal, Dito
• Steve Messere, Founder and CEO, Revenue Spark

The full Summit agenda is packed with valuable perspectives and interesting discussion topics to help support your business. We hope you’ll join us – and if you do, please stop by our booth and say hello.

P.S. The U.S. Chamber of Commerce is offering a special one-day rate to attend the event. Check it out.

Posted by Shaluinn Fullove, Google Apps team

Join us at America's Small Business Summit

Small business owners often ask us how Google Apps can help improve the way they work. We'll be sharing some answers in May when we join the U.S. Chamber of Commerce at this year's America's Small Business Summit.

Every day, thousands of businesses of all sizes sign up for Google Apps to help save money, reduce IT hassles, and improve collaboration. For small business owners, Google Apps provides a familiar set of easy-to-use Google business applications with minimal setup and maintenance costs, so that you can stay focused on more strategic elements of running your business.

We hope that you'll join us at this upcoming summit, and, in the meantime, we invite you to take a look at how a few small businesses are using Google Apps today to help improve they way they work.



Posted by Shaluinn Fullove, Google Apps team

'Tis the shopping season: introducing Google Commerce Search

As we approach the holidays, retailers are gearing up for the seasonal shopping traffic. While they can't, of course, control overall consumer spending, they can control the experience they provide to consumers – both in their brick-and-mortar stores and online.

To help accomplish this, today we're announcing a new product, Google Commerce Search, to power e-commerce and search for online stores.

In the online shopping world, search quality is a big factor in converting browsers to buyers, and in keeping customers happy. In fact, 43% of visitors to online retail sites say the very first thing they do is type the product name or product category into the search box (MarketingSherpa).

While most of the top retailers have a search engine on their websites, the speed and accuracy of search results can make a real difference in visitor engagement and conversion rates. Visitors spend an average of only 8 seconds before deciding whether or not to remain on a website (MarketingSherpa), so fast, accurate results can make a big difference in conversion.

That's why we're prioritizing speed and search quality for online stores with Google Commerce Search (GCS). GCS is a hosted, cloud-based offering that brings the relevancy, speed, and Google ease-of-use to e-commerce sites. Learn more here:

GCS also has a bunch of user-friendly features that make shopping on online stores easier, and search results more refined and accurate. Some of those features are:

• speed – GCS leverages Google's ultra fast platform, because it's hosted, providing sub-second response times to users.

• Google quality and ranking – GCS analyzes every item in the data feed using proprietary signals to determine its optimal placement in the result set, for more accurate query results for shoppers.

• parametric search and sorting – GCS allows users to refine or sort results by category, price, brand, or other attribute; this is fully-functional parametric search for e-stores.

• product boost and promotions – Retailers can boost the relevance of certain items, or highlight specific products during a sale, and cross-sell related products.

• spell check, stemming and synonyms – By leveraging the larger Google search engine, GCS can include these advanced search and synonym options, so the shopping experience is smoother for customers – even customers who mistype.

• fast deployment and scale – Since this is a cloud-based offering, GCS can be deployed in days and, because it's hosted on the Google platform, retailers can scale to meet their higher-demand periods like the holidays without worrying about slowdowns or spikes.

The hosted factor is a key feature in making GCS easy for administrators to use. Because there's no hardware (or software, servers, operating systems, cables, or any other equipment), admins can upload product information to Google Merchant Center and provide a few extra customization parameters – and Google Commerce Search utilizes that product feed to power their website store search.

Retailers can use the same feed to submit their products for indexing in Google Product Search as well, cutting down on time and tech costs.

With GCS, any e-commerce website can provide visitors with an improved shopping experience. That improvement can drive higher visitor-to-buyer conversion rates. While the conversion rates of most retailers is around 3% (Forrester), the best-performing sites have been able to achieve much higher conversion rates – even reaching double digits. For the top online retailers, improving the conversion rate from 3% to even 4% might actually mean improving online sales by 33% – a jump that can represent millions of extra dollars each month.

GCS frees online stores to do what they do best – create the product and promotional mix that their visitors need – and leaves Google to do what we do best: search. This helps retailers improve conversions and drive the sales that matter this holiday season – and, in fact, all year 'round.

Learn more about GCS at google.com/commercesearch.

Posted by Anna Bishop and Eric Larson, Google enterprise search team

Building your business around Google Docs

Editor's Note: Taylor McKnight is a co-founder of SCHED*, a web based scheduling and social networking application for conferences and festivals. He is currently a partner at The Hype Machine, a music blog aggregator and discovery tool for music fans and has worked extensively as a web developer at Gawker Media and The University of Florida. Taylor built SCHED* using Google Docs, part of the Google Apps suite of messaging and collaboration apps available in Education, Standard and Premier Editions.

We're sharing Taylor's story as an example of how Google Apps speeds innovation and makes it easy for good ideas to turn into real businesses, quickly, reliably, and without the need for investment in IT infrastructure.

I'm a rabid music fan, and friends often ask me for recommendations when it comes to festivals, bands, and other music-related events. SCHED* was born out of a desire to keep track of my favorite events.

SCHED* is a simple, social scheduling app that Chirag Mehta and I launched as an unofficial SXSW 2008 Schedule and which spread like wildfire among attendees. There were more than 4,000 bands, panels, films and parties going on during that week and I was obsessed with not missing a thing. I had grown weary of manually building a schedule of recommendations for friends and wanted to build an easy way that anybody could create and publicize a schedule themselves.

We soon expanded to support all kinds of events and new clients including music festivals like Lollapalooza, tech conferences like The Next Web, and political conventions like the UK Labour Conference. We've now handled 80+ new events.

We ran the original version of SCHED* at SXSW 2008 as a makeshift solution using an exported Microsoft Excel spreadsheet file. Once we began working with clients, we began looking for a more streamlined solution – ideally, an online spreadsheet that they could update on-the-go and didn't require programming knowledge. Google Apps Premier Edition provided the answer.

Google Docs spreadsheets, included in Google Apps, was the clear front runner because a majority of conference organizers already had Google accounts and were familiar with the interface. Additionally, the API made it easy for organizers to retrieve data from their spreadsheets. Here's what it looks like when it's up and running:

The idea of driving our entire admin interface from within a Google spreadsheet was exciting. Little to no learning curve, no server overhead, and Google's redundancy made this decision a big payoff. After setting up a simple data template, we used the Google Docs API to give the organizers a way to update the live site. In a single day it was integrated so that a simple click of a button would trigger an XML export of the Google Docs spreadsheet to our servers, instantly updating both our database and the live schedule that users would see.

The benefits of creatively using a Google Docs spreadsheet as a database entry point also gave us additional features we didn't have to build.

Document sharing was an easy way to provide access to all those involved as well as troubleshoot any difficulties live with the built in chat room. If a client needed help with formatting or suggestions for their event types we could give them live suggestions within the spreadsheet. Revision history gave us instant rollback in case there were any accidental overwrites, which are bound to happen.

Having these support features and safety nets built in to Google Docs spreadsheets let us spend more time improving the product itself (like an iPhone compatible version!) instead of reinventing the wheel.

We also use the Google Talk chatback badges embedded into every page of our new marketing site to provide always-on, live chat access to our team. We're excited to give our current and potential clients a new, simple way of communicating with us (even without logging into anything!).

Posted by Serena Satyasai, Google Apps team

Have a story to share about how you use Google Apps? Tell us here and we may follow up with you.

How Google tackles IT security – and what you can learn from it

Providers of cloud computing services like Google are equipped to protect millions of users' data every day – it's core to how we run our business. Our users enjoy our economies of scale at minimal expense. We also employ some of the world's best security experts to help to make sure that your data stays safe.


On October 1, join us for a live webcast with some of our top security experts who are on the front lines of fighting spam, malware, and phishing for Google Apps users, designing identity management systems for hosted web apps, and monitoring the Google network for potential threats. Register for this live webcast, “How Google Tackles IT Security – and What You Can Learn From It,” to learn about security in the cloud and get your questions answered by members of Google's Security team. Participants include:

Eran Feigenbaum – As the Director of Security for Google Apps, Eran Feigenbaum defines and implements security strategy for Google's suite of solutions for enterprises. Prior to joining Google in 2007, Eran was the US Chief Information Security Officer for PricewaterhouseCoopers.

John Flynn – John “Four” Flynn has an extensive background in network monitoring, intrusion detection, and incident response. John currently leads Google's Security Monitoring program and is a founder of Google's Security Metrics group.

Bradley Taylor – Gmail's “Spam Czar,” Brad Taylor leads Gmail's technical anti-spam, anti-abuse, and email delivery engineering efforts. Brad has played a key role in the development of Gmail's spam filter since Gmail launched in April, 2004.

Eric Sachs – Eric Sachs has over 15 years of experience with user identity and security for hosted web applications. During his years at Google, he has worked as a Product Manager for many services including Google Accounts, Google Apps, orkut, Google Health, Google Security, and Internal Systems.

While circumstances may vary, most IT departments face similar security challenges. Find out more from the people who confront these issues every day here at Google.

Join us for our live webcast to learn about the people, best practices, and technologies that we have in place to minimize security threats.

How Google Tackles IT Security – and What You Can Learn From It
Thursday, October 1, 2009
11:00 a.m. PDT / 2:00 p.m. EDT / 6:00 p.m. GMT

We hope to see you there.

Posted by Serena Satyasai, Google Apps team

Find customer stories and product information on our resource sites for current users of Microsoft Exchange and Lotus Notes/Domino.

Google at SMB Nation Fall Conference

As part of our continued outreach to find leading solution providers and MSPs for our Google Apps Authorized Reseller program, the Google Apps Partner team will head to Las Vegas on October 2, 3, and 4 for "SMB Nation Fall 2009." This conference, focused on technologies for small and medium businesses, is designed for consultants, channel partners and VARs, and offers the community a chance to engage in conversations around hosted, cloud-based solutions. It's targeted at both technical and business audiences, with an emphasis on managed services.

Program managers from Google will speak about opportunities for Google Apps Authorized Resellers. They'll also be listening to feedback from the community on areas for further improvement to the program. Google's partners often play a critical role in helping customers get the most out of Google Apps, and building a strong partner network will be key to keeping up with the accelerating adoption of Google Apps.

Learn more and register at smbnation.com, and be sure to find members of the Google team when you're there.

Posted by Jeff Ragusa, Google Apps Partner team

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Help customers find their way with new Google Maps gadget

Last week, I looked up directions to the hotel in Sacramento that I had booked for the Fourth of July weekend. As I had never been to that part of the state before, I was puzzled by the limited directions offered by their website - I had no idea whether I was approaching from the North, South, East or West or where the major highways were. What I needed were step-by-step directions from my exact starting point to the hotel that I could easily print and go.

With the new directions gadget from Google Maps, any business can offer just that. This simple gadget allows webmasters to add customized Google Maps directions to their business locations. With the directions gadget, you no longer need to type and update multiple sets of text directions. Let's face it: customers are only looking for directions from their specific location.

Google has made this process easy for you. The gadget allows you to pre-fill the "To" field with one or multiple addresses, a generic zip code or even a specific set of latitude-longitude coordinates. Customers are able to print their directions with a single click. And if they would prefer not to drive, the gadget also provides walking and public transit directions.

Take a look at how Legoland California, Emeril Lagasse, and Harvard University are using the gadget. And then test and create your own directions gadget here. For the many locations outside of the US, the gadget is available in 23 different languages.

If you're interested in learning more, head over to the Google Lat Long blog for a more detailed walk-through of the gadget's features.

Posted by Julie Zhou, Product Marketing Manager, Google Maps team

Working with Google: Business tips to help you engage customers, monetize your site and work more efficiently

On this blog, we usually focus on helping you make the most of the products we've designed specifically with IT departments in mind. But Google has lots of other tools that other parts of your organization (such as the sales and marketing teams) might find useful.

So, in this post, we thought we'd go through a quick summary of the wide range of Google products that can help you do business. We've grouped these tips into three buckets: methods to optimize your website, details about how your company info can get listed on Google properties and finally, ways to improve your business operations.

OPTIMIZE YOUR WEBSITE

Tip 1: Help customers find you with Google Maps

Pinpoint your business by embedding a Street View image on your website to show customers your storefront, office, building, parking facilities or anything else at the street level, or provide interactive door-to-door driving directions with a simple gadget. For a complete store locator solution, check out Google Maps API Premier

Tip 2: Engage users when they visit your site

Awaken and strengthen the community that visits your website by enriching it with social features. You can choose from a gallery of gadgets to add commenting, ratings and reviews, opinion polls, and more to your site. Learn more

Tip 3: Help visitors find what they're looking for

Add a customized Google-powered search box so that your visitors can easily find what they're looking for on your site. You can choose to show targeted ads alongside search results and earn revenue while helping visitors find what they're looking for with AdSense for Search, or you can purchase Google Site Search to offer your visitors an ad-free search experience.

Tip 4: Earn revenue from ads targeted to your content

Google AdSense enables website publishers of all sizes to display targeted ads alongside their online content and earn money. Sign up for AdSense and get access to Google's vast network of advertisers. If you're already selling ads directly to advertisers, learn how you can better manage your online sales and ad inventory with one of Google's ad serving solutions.

Tip 5: Measure website conversions on your website using Google Analytics

Google Analytics is a free tool to track how visitors interact with your website. You can set up "Goals" in Analytics to track how many visitors complete a desired action, such as submitting a contact form or making a purchase. This lets you see your website's ROI and optimize your marketing efforts. Check out this post for a tutorial on how set up Goals for your site.

Tip 6: Increase your conversion rates with Website Optimizer

Every web page has room for improvement when it comes to conversions. Testing a few simple changes with Google Website Optimizer can radically increase your site's conversion rate. Try it now.

GET LISTED ON GOOGLE PROPERTIES

Tip 7: Put your business on Google Maps

People search for businesses on Google Maps and Google.com every day. Make sure your business is easy to find and your listing information is up-to-date by visiting the Local Business Center at www.google.com/lbc. It's free, and with the new dashboard feature, you can see how popular your business is on Google, where people drive from to get to you, and how they search to find you. Check out this video to learn more.

Tip 8: Submit all of your content

Google can also help you reach out to the world by distributing your content on Google Web Search, Product Search, iGoogle, and more. Learn how Google’s free products can make your online investments go further with increased distribution, traffic and monetization.

IMPROVE YOUR BUSINESS OPERATIONS

Tip 9: Simplify your IT environment, encourage innovation and cut costs

Managing email and other messaging software with multiple servers can be a headache. By switching to Google Apps, you can enjoy 99.9% uptime and take advantage of Google's data center infrastructure to ensure your information is secure. With your systems online, new features are automatically incorporated and collaboration can be done at a fraction of the cost of existing setups. Learn more

Tip 10: Archive corporate email in a central and searchable repository

Many businesses rely on backup tapes or .pst files to serve as their email archive. Searching through these sources can be time consuming and resource intensive. To minimize your IT operating burden and protect your business from costly e-discovery projects, you can archive email on-line in a central and searchable location with Google Message Discovery. Learn more

Tip 11: View and style mapping data with Google Earth Pro

If your business has GIS (Geographic Information System) data then use Google Earth Pro to view this map data with built-in GIS data import tools. You can also share styled map data quickly with colleagues and clients with Google Earth as a backdrop, leveraging Google’s comprehensive mapping data to make quick, location specific decisions. Learn more

Tip 12: Easily locate ALL of your internal documents using the Google Search Appliance 6.0
Your company’s internal search system can be just as good as Google’s – and just as easy to use. The Google Search Appliance (GSA) provides universal search for business, indexing all company content in a customizable way. The Google Search Appliance can search intranets, web servers, portals, file shares, databases, content management systems, and real-time data in business applications – and serve it up to employees in integrated, easy-to-navigate results. The new version of the GSA – GSA 6.0 – which just premiered yesterday, can now search billions of documents and provides rich customization features. Learn more

Posted by Debbie Leight, Google Apps team

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New for local business owners: the Google Maps LBC dashboard

If your enterprise maintains one or more physical locations, you may already know that roughly 80% of consumers use search to find local businesses. But unless those customers are also visiting your website directly, you may not know much about how those customers are finding you, or where they're coming from when they visit one of your locations.

That's because your site is just a part of your entire web presence. Users of Google Maps and Google Search, for example, may also be interacting with your local listing on Google. And while there are plenty of great tools out there (like Google Analytics) to measure traffic to your site, there isn't any way to measure how customers are interacting with other elements of your web presence like your listing.

That is, until today. The Google Maps team has just launched a new dashboard in its free Local Business Center (www.google.com/lbc) tool that will open up exactly that kind of data to business owners.

This is the first time this kind of data has ever been made available to business owners, and we think you'll find it highly useful.

If you're interested in learning more, head over to the Official Google Blog for a more detailed overview or the Lat Long blog for a walk-through of the dashboard's features. And be sure press the play button, below, to see things in action.

Posted by Amer Shahnawaz, Software Engineer, Local Business Center

Google Apps Partners: helping organizations move forward

Our ongoing partner momentum is directly benefiting the people and organizations who use Google services in the workplace. Examples and of these successful engagements can be found in our Solutions Marketplace Customer Success Stories Blog.

A recent post shows how one of our partners, LTech, helped migrate The Huffington Post to Google Apps Premier Edition in just four days. Whether you're a potential partner looking to learn more about our Apps Authorized Reseller program or a professional who wants to know more about what Google solutions deliver in the workplace, we hope you find LTech's story interesting.

For small and medium-sized businesses interested in learning more about the benefits of Google Apps and cloud computing, we invite you to join our webinar, co-hosted with Salesforce.com, on June 4.

How to Go Beyond CRM with Salesforce for Google Apps
Thursday, June 4, 2009
10:00 a.m. PDT / 1:00 p.m. EDT

The webinar is one in a four-part series on how organizations can get started with, and benefit from, cloud computing.

Partners or organizations interested in the latest plans for the Channel 2.0 Conference: visit their website for information.

Posted by Michelle Lisowski, Google Apps Partners team

Mark your calendar: webinars with Google partners on IT in the cloud

Recent commentary on channel growth around cloud computing and the emerging business scenarios for trusted IT advisors are good examples of the growing momentum around the ecosystem of channel partners like consultants, resellers and developers pursuing new models for doing business in the cloud. We're excited to share details of what we're seeing and are we're pleased to offer two ways to learn more about the benefits of cloud computing.

For solutions providers, developers, and resellers. Co-hosted by Google and salesforce.com, this live discussion is aimed at helping channel partners understand the business change that cloud computing drives, and how to build the services that help customers benefit from these changes. Participants can expect to gain a fuller understanding of what cloud computing is, how it transforms the way that organizations think about IT, and how to make the most of the opportunity "in the cloud" for business growth and development.

Partner with Google and Salesforce.com

Wednesday, April 29
10:00 a.m. PDT / 1:00 p.m. EDT

For organizations thinking of moving to a cloud platform for business productivity. We're participating with Daston Corporation, a Google Apps Authorized Reseller, to showcase Google Apps, Google's enterprise-ready communication and collaboration tools. This live webinar will feature an overview of Google Apps, and how the expertise of resellers like Daston can help organizations make the transition from traditional platforms to IT in the cloud.

Google Apps – a new way of communicating and collaborating
Wednesday, May 6
11:00 a.m. PDT / 2:00 p.m. EDT

Posted by Maureen Bradford, Google Partner team