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Showing posts with label Google Maps. Show all posts
Showing posts with label Google Maps. Show all posts

Live Webinar on Thursday, February 24th - A case study: Iowa DOT Takes Google Maps into Enterprise GIS

Faced with increased demand for live traffic and road closure information, the State of Iowa Department of Transportation (DOT) has chosen to leverage Google Maps API Premier to combine and visualize geospatial data from multiple sources. Join us for a webinar on February 24th to learn why Google Maps API Premier was the ideal tool for presenting traffic and road-related data to the public. We’ll also highlight other ways that this product can be used in conjunction with other enterprise geospatial tools to build all sorts of effective, public-facing/public serving websites.

Register now for this webinar which runs on Thursday, February 24, 2:00PM EST/11:00AM PST. You will learn:
  • How the Iowa DOT has used Google Maps API Premier to unlock the value of siloed and stored geospatial data.
  • How the Iowa DOT has integrated Google Maps API Premier with Oracle Spatial and ESRI tools within the Enterprise.
  • How underlying geospatial data is managed throughout the Iowa DOT.

Who Should Attend:
Anyone in state and local government involved in map-based application development for public-facing websites. Other businesses and organizations looking to connect with the public using Google Maps API Premier will also find this webinar valuable.

Finding the perfect place

Editor’s note: Today’s guest blog authors are Rick McMullins, VP and CTO bitHeads, inc. and
Elaine Yim, Senior Product Manager, Rent.com, to talk about the use of Google Maps API Premier in the Rent.com mobile application.


Rent.com is the nation's #1 Internet listing site (ILS) in the rental housing industry, enabling renters to find a residential rental property online using a free robust search tool. Rent.com has the most online traffic and the largest inventory of contracted property listings.

Rent.com recently extended their reach from the browser to the smartphone by releasing mobile applications for the Android, Blackberry and iPhone smartphones. The Rent.com mobile applications give users the ability to quickly and easily search Rent.com’s complete list of detailed online listings from the palm of their hand. Google Maps API Premier was a critical component to the Rent.com mobile application for renters to see the location of properties on a map as well as a way to quickly get driving directions to visit a particular property. After Rent.com users narrow down the list of properties that they would like to check out, either through the Rent.com website or by using one of the new mobile applications, they can hit the street with mobile phone in hand to go see the properties.


Property search results, properties viewed and contacted as well as favorites are all synced back to a user’s Rent.com account so that they are accessible from both the original web platform and the mobile application. Plus, while visiting the properties users can create notes and take pictures of the properties using the mobile application and forward them via email. This feature is especially handy when the user wants to quickly share the property details with friends.

A big part of the Rent.com’s mobile strategy was to make sure that people could easily find properties in personally desirable neighborhoods. “By taking advantage of the Google Maps Javascript API V3, the mobile applications team at Rent.com was able to implement an easy to use solution for a user to be able to view rental properties in specific areas of interest.”, said Elaine. With the Rent.com application, a user can view all of the properties from a search result on a single map to get a feel for where the properties are located or display a single property on a map. Furthermore, should the user wish to visit the property they can bring up driving directions to the selected property within the application.

“By using the Google Maps JavaScript API V3 to implement the mapping components of the applications, the mobile applications team at Rent.com was able to quickly implement the core set of location based features that were crucial to the success of the mobile applications.”, said Rick.
To access the Rent.com mobile applications:

Android:
Type Rent.com/m into the browser on your phone and click to download.
-or-
Scan the following QR Code.

Blackberry:
Type Rent.com/m into the browser on your phone and click to download - App World required.

iPhone:
Type Rent.com/m into the browser on your phone and click to download.
-or-
Search for Rent.com in the App Store on your phone.

Posted by: Natasha Wyatt, Google Earth and Maps Enterprise team

Update to Google Maps in Europe, Africa, Australia and New Zealand

Today we announced changes to the data that powers Google Maps features like the map tiles, geocoding, and driving directions. These changes can be seen in many countries in Europe, Africa and the Pacific:

Australia
Austria
Belgium
Denmark
Liechtenstein
Netherlands
New Zealand
Norway
South Africa
Switzerland

The new base maps will have greater features such as expanded geocoding coverage, more detailed water bodies, university campuses, zipcode and postal code coverage – all leading to better, more accurate maps for your employees and customers. Along with this update we've launched the popular "Report a Problem" feature in these countries (as we've had in the U.S. and Canada), enabling you to tell us about errors and changes directly for faster Maps updates. It's highly recommended that you re-geocode all of your data to take advantage of the new updated data.

Learn more about the Google Maps API Premier at google.com/enterprise/maps.

Posted by Natasha Wyatt, Product Marketing Manager, Google Enterprise Maps/Earth team

You Can Be Lost in Data Without A Map

Editor's note: From time to time, Google likes to highlight partners and customers who have developed interesting and unique applications using our products. Peter Rossiter is a founder and CEO of Integeo, a company whose product leverages Google Maps API Premier. With over thirty years experience in the IT industry, Peter has led many innovative commercial ventures and research projects.

Location-based services have quickly become pervasive in our everyday lives and maps are now widely used as a convenient and useful visual tool to present data in ways that people can easily relate to.

Business Intelligence (BI) covers a collection of techniques and tools that support an organization’s decision making process. The advent of Google Maps familiarized people with the concept of data points on a map and progressively more and more BI customers are expecting fully integrated maps and spatial analytics with their tools of choice. Seeing data in the context of its location often exposes information previously hidden in the raw data.

But a tool is only useful if it’s usable. You need to focus on solving your business problems not technology. Avoiding the need for specialist programming resources is a good start followed by ensuring the BI skills of a dashboard or report designer are sufficient even if the underlying spatial analysis is quite complex.


Google Maps API Premier is a solid platform for presenting a rich background context of street and satellite data for analysis of business data. The Google API also enables us to dynamically geocode address data and users can zoom to particular areas of interest using our enhanced Google Search facility.



There is a lot more to visualizing data on maps than just plotting points and icons. Integeo’s Map Intelligence comes out of the box with an extensible, easy to use palette of spatial analytical functions. These enable clear and immediate perception of data relationships, groupings, classifications, patterns, trends and variations that stand out when mapped. A summary of the features of Map Intelligence can be found on our website.

At the click of a button, the analytics currently being viewed by a user can be interactively viewed on Google Earth. The dynamic map layers are generated by Map Intelligence from the “facts and dimensions” in the dashboard or spreadsheet, offering the choice to either use KML (KMZ including images, legend, etc.) or a network link that will update from the Map Intelligence server whenever the user changes their Google Earth view. All the information and data relationship layers are dynamically available so that as filters are applied in the BI environment they are automatically applied to the view in Google Earth.

Please visit www.integeo.com if you would like to learn more about Integeo and see why Map Intelligence is the only BI product to rank top 10 among purpose built GIS solutions (Ovum Research 2009). We offer integrated mapping analytics incorporating Google Maps API Premier as an “off the shelf” solution for users of all the major BI platforms - currently these include (but are not restricted to) BI products from Cognos (IBM), Business Objects (SAP), Oracle, MicroStrategy, QlikView, Actuate, BIRT, Microsoft Excel and SQL Reporting Services.

Posted By Natasha Wyatt, Google Earth and Maps Team

Chains to trains: BART provides bike-friendly directions with Google Maps API Premier

Editor’s note: Today’s guest writer is Timothy Moore, Website Manager for Bay Area Rapid Transit (BART). Here he discusses how they use Google Maps API Premier v3 to power searches and biking directions on BART.gov. BART serves the San Francisco Bay Area covering 4 counties, 43 stations, 104 miles (167 km) of track, and has an average weekday ridership of 335,000 passengers. It is the 5th busiest heavy rail rapid transit system in the U.S.

Recently the BART website (www.bart.gov) launched some cool new trip planning services, including bicycle directions and station area points of interest, using the Google Maps API. The BART QuickPlanner is one of the most popular features on our website. If you live in the Bay Area, chances are you’ve used it. The QuickPlanner has traditionally offered a mix of BART trip plans, directions for walking and driving to the station, connecting transit information, carbon savings and more.

We're always looking for ways to improve the QuickPlanner, so when Google Maps started offering bicycle directions we were green with envy. Our latest research shows that only 4% of BART customers ride a bicycle from their home to a station. With ongoing cuts to connecting transit services and many BART station parking lots filled to the brim, adding bicycling directions to the QuickPlanner will help us promote the option to more than a million website visitors every month.



Frankly we've struggled with the integration of other mapping products into our custom-built BART scheduling application; weak documentation, limited real-world examples, and cumbersome programming requirements. Developing with the Google Maps API was a whole different world. As our lead programmer, Robert Falconer, noted, "It was easy to learn and quick to implement. And the ability to use free-form input terms for addresses, locations and points of interest was a major plus.”

If you've ever had to trap address or landmark input errors you know what he’s talking about. For example, if a user enters in “Frrey Blding” to the QuickPlanner, Google's geocoding service can recognize the user's intent and return the proper term "Ferry Building" with the correct corresponding address. All of this is done seamlessly behind the scenes so that all user sees is the address they are looking for when their trip is mapped out.



Again, using the Google Maps API, we’re able to provide more information about points of interest near BART stations, including directions. If you visit the neighborhood map section you can now use freeform search for station area destinations, and we’re no longer limiting you to searches based on standard address formats or a preset pull down menu. We also use the Google Maps API for services like “Find Closest Station” and for the map images presented on our station landing pages.

Overall this was a really fun project for us. I hope our use of the Google Maps API on bart.gov will encourage more bicycling to BART and I also hope people will use it to discover all of the awesome things that BART station area neighborhoods have to offer.

Posted by Carlos Cuesta, Google Earth and Maps Team

Customizing Maps API Premier – your way

Customers often tell us how much their users love Google Maps. They love the friendly blue of the oceans, the easy-to-read labels of cities, and the solid yellow of the roads. But maybe you’re a rebel – someone who wants the roads to look YOUR way. Or perhaps your corporate branding clashes with the standard version of cities and streets. You’d love to change the colors on the map, or adjust the details your customers see.

If that’s you, we have good news. With today’s launch of Maps API Premier Styled Maps, you’ll be able to do all of that and more. An easy-to-customize hierarchical structure lets you easily turn on and off the transit stations, change the colors of the maps to match your corporate identity, work with details, and more. Enjoy!

Click here to learn more about using Maps API Premier.

Daniel Chu, Product Manager, Google Enterprise Maps/Earth

Google Maps API Premier: Directions for the rest of us

Businesses rely on Google’s accurate routing engine to bring customers from their homes to company stores, from company headquarters to customer sites, and more. This is important on any platform, including mobile devices, and within increasingly-complex uses of map data.

But sometimes, technology has gotten in the way of the right user experience. No more. With today’s announcement, Google is delivering the most requested Maps API feature: a Directions web service. This new addition lets you couple the Static Maps API with the Directions API, letting users both visualize and get route directions through a simple HTTP interface.

Driving, walking, and biking directions are all included so regardless of your mode of transport, Google Maps API Premier has you covered!

Look for another blog post tomorrow with more exciting launches at Google I/O. Click here to learn more about using Maps API Premier.

Posted by Daniel Chu, Product Manager, Google Enterprise Maps/Earth

Mobile strategy gets better with Google Maps API Premier v3

I’m delighted to announce the launch of Google Maps API Premier v3 today, which includes the functionality you’ve put to use in v2 plus new features that Premier partners have requested, including:
  • Support for mobile browsers such as Android and iPhone
  • Optimized routing
  • Support for custom Street View imagery
Support for mobile browsers
We started last year completely rebuilding the Maps API in order to dramatically increase performance, especially on mobile browsers. With the proliferation of mobile platforms and operating systems, it’s become more complicated to build web applications and sites that are relatively browser/OS agnostic. Yet the pressure to have apps and sites work on mobile has only grown stronger. Development teams have needed expertise in Java, Objective C, and other languages, and have often needed to retrofit existing code to new standards. No more! With Maps API Premier v3, the same JavaScript that works in Chrome, Firefox, and IE now works in the Android mobile browser and the iPhone mobile browser.

Optimized Routing
With the boom in geolocation and asset and fleet tracking, it’s clear that knowing the optimal route – right now – can make a huge difference in your business’ costs. Now you can take advantage of Google’s always up-to-date map data to find the best routes. Google Maps API Premier now can optimize the waypoints to give you the fastest route, saving you miles, wear and tear, and fuel. This is an easy way to move beyond distance matrices – and to stay a bit greener, too.

Custom Street View Imagery
Street View, one of the most popular and distinctive features of Google Maps, has long been useful for our Maps API Premier customers and partners, giving users the detail and feel of a location that no other type of imagery can. Now Maps API Premier customers can use their own imagery, whether it’s of their hotel rooms, houses for sale, or ski slopes, giving users this helpful perspective even in places beyond the Google Maps Street View car or trike routes.

Look for another blog post tomorrow with more exciting launches at Google I/O for Maps API Premier. Click here to learn more about using Maps API Premier.

Posted by Daniel Chu, Product Manager, Google Enterprise Maps/Earth

Update to Google Maps in Canada

The data that powers API features like the map tiles, geocoding, and driving directions has been updated in Canada! The new base map in Canada will have expanded features such as more detailed water bodies, university campuses, postal code coverage, and a shorter feedback cycle for Maps updates – all leading to better, more accurate maps for employees and customers.

Along with this update we've launched the popular "Report a Problem" feature that's used in the United States to our Canadian users, too. It's recommended that you re-geocode all of your data to take advantage of the update.

Learn more about the Google Maps API Premier at google.com/enterprise/maps.

Posted by Dan Chu, Product Manager, Google Enterprise team

Editor's note: Updated the post to say postal codes instead of zip codes. Thanks to our sharp-eyed readers for catching that!

Reinventing classroom geography with Google Earth API

Editor’s note: Every now and then we like to showcase innovative uses of Google Maps and Earth. Today we’re excited to welcome Don Rescigno, who is the Director of Marketing for NYSTROM Herff Jones Education, which has implemented the Google Earth and Maps API into educational software to make learning more interactive.

School Maps & Globes 2.0
NYSTROM Herff Jones Education Division & Roundarch use the Google Earth API to reinvent the classroom map and globe

Technology is changing the face of what today’s classrooms look like. In the United States alone, roughly one out of every five classrooms has an interactive whiteboard, like this:

These are steadily replacing the chalkboard and leave little to no room for traditional wall maps and charts.

As the leading producer of maps and globes for schools, NYSTROM Herff Jones Education Division saw an opportunity to deliver geographic information to educators – a market we’ve served more more than 100 years – through innovative technology. We partnered with Roundarch, a leader in digital design and technology, to help. Ultimately, we chose to use the Google Earth API to power our educational content and reinvent our products in ways never before possible. The result of our work is StrataLogica(TM).

Released late September 2009, StrataLogica is a revolutionary web-based product that delivers layers of age-appropriate, curriculum-based content for use in the classroom, school library, or at home. To meet grade-level curriculum standards, Nystrom mapped the world in many ways to illustrate various themes including physical features, political divisions, land cover, elevation, and U.S. and World history.

StrataLogica geo-references the content and presents it wrapped on the 3-D Earth allowing users to navigate and interact with our multi-layered world beyond the scope of traditional maps and globes.

Using the StrataLogica dual-map viewer, teachers and students can compare and contrast a variety of topics side by side. They can examine “then and now” by comparing, say, a World War II history map with a current political view (see image) of the same place.

Students can consider why people live where they do by creating side-by-side mash-ups of population, rainfall, and land use. They can also take advantage of Google Earth’s 3-D imagery by zooming down to satellite view to explore terrain or cities and communities around the world while keeping one globe view locked to provide context.

With the intuitive tool bar built on top of the API teachers and students can interact in numerous ways with content. They can add their own placemark pop-ups and include explanatory text, videos, or photos. They can use a ruler tool to measure distance. They can add their own text labels or drop in symbols to highlight land use, transportation, weather, and more. Each user can save this information to his or her account.

Nystrom and Roundarch have recently announced the addition of new StrataLogica features and functions that include collaboration, sharing, projects, and presentations. With these new capabilities students and teachers can work together to map curriculum content—exploration routes, famous battles, immigration patterns—in this online environment so learning to continue outside the confines of the classroom.

It’s our belief that with the release of StrataLogica, Nystrom is redefining the way schools will think about and provide this fundamental, relevant content. Today’s students are so technically savvy – they deserve resources that will feed their appetite for information while improving their educational lives. Though it was introduced only months ago, StrataLogica is already being adopted by schools and districts around the country. The overwhelming response has been that it inspires teachers and students in an entirely new way.

We invite you to see videos of StrataLogica in action and encourage educators to get a free trial at www.stratalogica.com. You can also follow Nystrom’s StrataLogica on Twitter at twitter.com/stratalogica.

Don Rescigno, Director of Marketing
NYSTROM Herff Jones Education Division

Representatives from both Nystrom and Roundarch will be participating at the annual Google I/O Conference this May in San Francisco, California.

Posted by Natasha Wyatt, Google Earth and Maps team





Creating data visualization dashboards with Google Maps API Premier

Editor's note: Ryan Goodman is the founder of Centigon Solutions, Inc. and is an expert in business intelligence dashboards with BusinessObjects Xcelsius. Using Google Maps API Premier, Centigon has created a dashboard application to help users better visualize complex data from SAP BusinessObjects. With hundreds of succesful dashboard projects under his belt, he continues to innovate in applying geographic analysis for performance management dashboards using Google Maps Premier.

As co-author of "Crystal Reports 2008 the Official Guide," and a frequent contributor to trade publications, Ryan continues to push the envelope for what's possible with dashboards and Xcelsius on his personal blog: www.ryangoodman.net/blog.

Enterprise organizations that utilize Business Intelligence dashboard technologies require flexible mapping solutions to meet a range of geo-analysis requirements for performance management dashboards. With numerous potential use cases for bringing maps into dashboards, customers have long struggled between static graphics or traditional GIS solutions.

While static images don't provide enough flexibility to address all business needs, feature-rich GIS solutions are sometimes more than most business users need. To facilitate flexibility and ease-of-use for dashboard end users, Centigon Solutions has helped Google Maps become a rich enterprise visualization tool with GMaps Plugin for Xcelsius 2008. GMaps Plugin empowers developers to deploy Google Maps API Premier enabled dashboards to drive geographic visualization of performance management metrics without without writing a single line of code.

Centigon Solutions has bridged the gap between SAP BusinessObjects' on-premise dashboard technology and Google Maps API Premier service, making geo-analysis accessible at any level of an organization, and in any industry. Using a simple property sheet, dashboard developers can align geographic dimensions with performance measures and then deploy a fluent Google Maps experience to business users. From global financial metrics to city-level risk analytics, both technical and non-technical users can leverage GMaps Plugin's seamless integration with Google Maps API Premier to create compelling analysis – in minutes.

Organizations that rely on on-premise, on-demand solutions require easy methods for analyzing and communicating information queried from these systems. In the dashboard shown below, an analyst required a mashup of Salesforce.com campaign/lead data and enterprise financial data to measure campaign effectiveness. GMaps Plugin provided the location intelligence required to quickly digest a large volume of information.



The example shows how multiple marketing campaigns across the United States were created and tracked through Salesforce.com. Powered by GMaps Plugin, Google Maps API Premier, and Force.com Integration (hosted on Google App Engine), this dashboard empowers marketing professionals to view and drill into each campaign and visually digest campaign results. The resulting analysis provided a visual proximity of attendees and their response rate.

From this information, the user can make informed decisions to what regions should receive priority for future campaigns. This new visibility into lead data provides a new perspective for a marketing analysts to make more informed decisions through guided analysis.

While traditional reporting solutions can present drillable tabular data, the graphical and spatial analysis gained with a Google Maps API Premier enabled dashboard increases the speed, depth, and efficiency of data analysis. By mobilizing Google Maps API Premier for enterprise performance management reporting and dashboards, Centigon Solutions improves the way business decision makers can interpret key information. Visit our website to learn more about GMaps Plugin and the Google Maps API Premier case study page for more success stories.


About Centigon Solutions: Centigon Solutions Inc. couples business insight with technical expertise to deliver quality business intelligence dashboard solutions. Centigon Solutions Inc. is strategically focused on creating interactive visualization technology for developers and business users. As thought leaders in dashboard and Web 2.0 technologies for the enterprise, Centigon Solutions is also recognized as the premier developer of Xcelsius® add-on solutions, including GMaps Plugin.

Posted by Natasha Wyatt, Google Earth and Maps Enterprise team


Enhanced security for Google Maps API Premier

The Google Maps API Premier team looks to customer input as we build tools that enrich websites, applications, and devices with location information. Customers frequently tell us that the higher than standard limits on web services such as geocoding and static maps are among the most valuable aspects of Maps API Premier.

However, any web service can be vulnerable to anonymous automated access. To further protect our Premier customers from unauthorized use of their client IDs, we’re adding an additional layer of security to Google Maps API Premier.

Starting today, we will be issuing a private cryptographic key, unique to each account, to all Maps API Premier customers. From now on, requests made to certain web services from Maps API Premier accounts will need to be “signed” with this key. This security enhancement will ensure that requests are authorized by the owner of the Maps API Premier client ID specified in the request.

Existing Maps API Premier customers should expect to receive an email from Google within the next 10 days containing their private cryptographic key. For documentation explaining how to use this cryptographic key to sign requests, please refer to the Maps API Premier Developer Guide. The Static Maps V2 API is the first API to support URL signing.

As of March 2, 2010, requests made to the Static Maps V2 API will need to be signed to be accepted. However, for added security, we encourage you to begin signing requests you make to this service now.

By enhancing the security of our services we better protect the interests of our customers and of our data content partners. I’m excited to continue to develop the secure infrastructure that support ongoing innovation from Google – and for our customers.

Posted by Daniel Chu, Product Manager, Google Enterprise Maps & Earth team

Pearson saves customers time and money with Google Maps

Editor's note: We’re pleased to welcome Bryan MacDonald, Chief Technology Officer at the School Systems group of Pearson – an international media company specializing in education, business information, and consumer publishingas our guest blogger today. Pearson has integrated Google Maps API Premier into their flagship student information systems, PowerSchool® Premier and Chancery® SMS. With Google Maps, districts and schools can easily and accurately identify geographic boundaries and assign students to the correct districts.

As a global leader in education and education technology, Pearson develops student information systems (SIS) used by district and school administrators and teachers to perform functions such as scheduling, enrollment, attendance, grading, and reporting. Here at Pearson, we've recently integrated Google Maps technology into PowerSchool Premier Version 6 and Chancery SMS Version 7, both of which were released last month.


Pearson's customers rely on our product to manage their student enrollment process smoothly and efficiently.
With the integration of Google Maps API Premier, users can create their school and district boundaries within the system, and use information on students to easily confirm that these students are appropriately enrolled in the correct schools.

Unlike the technology used in most other SIS applications, which requires complex definitions based on latitude and longitude coordinates,Google’s technology makes boundary definition as easy as drawing lines on a map with a virtual pen. We’ve also created a process that will allow our customers’ existing student addresses to be entered into the system in one easy step. This is a significant breakthrough and timesaver for school districts across the country, and the data integration also helps ensure that the school system can communicate important information such as report cards and newsletters to students and their families.

You can see how it works in this video:


Google Maps will revolutionize the way our customers manage their address data. They'll now be able to easily manage it from within their Pearson SIS and won't have to maintain separate databases, which are frequently prone to error. Through our address verification process, customers will reduce returned mail and associated printing and mailing costs.

Additionally, access to Google Maps technology provides this critical functionality in an intuitive format, delivering an ease-of-use breakthrough compared to the typical address technology in other systems.

At Pearson, we believe that the integration of Google Maps will provide our products with the competitive advantage that truly makes a difference for today’s educators. We’re excited to partner with Google, and we look forward to more opportunities in the future. For more information on Pearson School Systems and our SIS products, visit us here.

Bryan MacDonald, CTO, School Systems Group, Pearson

Posted by Colleen Horan, Google Enterprise team

Help customers find their way with new Google Maps gadget

Last week, I looked up directions to the hotel in Sacramento that I had booked for the Fourth of July weekend. As I had never been to that part of the state before, I was puzzled by the limited directions offered by their website - I had no idea whether I was approaching from the North, South, East or West or where the major highways were. What I needed were step-by-step directions from my exact starting point to the hotel that I could easily print and go.

With the new directions gadget from Google Maps, any business can offer just that. This simple gadget allows webmasters to add customized Google Maps directions to their business locations. With the directions gadget, you no longer need to type and update multiple sets of text directions. Let's face it: customers are only looking for directions from their specific location.



Google has made this process easy for you. The gadget allows you to pre-fill the "To" field with one or multiple addresses, a generic zip code or even a specific set of latitude-longitude coordinates. Customers are able to print their directions with a single click. And if they would prefer not to drive, the gadget also provides walking and public transit directions.


Take a look at how Legoland California, Emeril Lagasse, and Harvard University are using the gadget. And then test and create your own directions gadget here. For the many locations outside of the US, the gadget is available in 23 different languages.

If you're interested in learning more, head over to the Google
Lat Long blog for a more detailed walk-through of the gadget's features.

Posted by Julie Zhou, Product Marketing Manager, Google Maps team


New for local business owners: the Google Maps LBC dashboard

If your enterprise maintains one or more physical locations, you may already know that roughly 80% of consumers use search to find local businesses. But unless those customers are also visiting your website directly, you may not know much about how those customers are finding you, or where they're coming from when they visit one of your locations.

That's because your site is just a part of your entire web presence. Users of Google Maps and Google Search, for example, may also be interacting with your local listing on Google. And while there are plenty of great tools out there (like Google Analytics) to measure traffic to your site, there isn't any way to measure how customers are interacting with other elements of your web presence like your listing.

That is, until today. The Google Maps team has just launched a new dashboard in its free Local Business Center (www.google.com/lbc) tool that will open up exactly that kind of data to business owners.


This is the first time this kind of data has ever been made available to business owners, and we think you'll find it highly useful.

If you're interested in learning more, head over to the Official Google Blog for a more detailed overview or the Lat Long blog for a walk-through of the dashboard's features. And be sure press the play button, below, to see things in action.



Posted by Amer Shahnawaz, Software Engineer, Local Business Center

GPS Fleet Tracking for Google Maps API Premier

If you've ever checked out the nearest store with Trek bikes, planned a trip to a Crowne Plaza Hotel, or looked for the best local anything on Yelp, you know that many businesses use Google Maps to help people find where they're located.

Maps can be deployed within your organization to help your employees make fast, informed decisions – such as assessing the location and performance efficiency of your vehicles and other mobile assets. Tracking your assets on Google Maps became easier yesterday when FleetMatics announced that its GPS fleet tracking software is now integrated with Google Maps API Premier.

The FleetMatics solution provides real-time vehicle data, such as start/stop times and speed, to help its users efficiently dispatch to reduce vehicle mileage and downtime. With the addition of Google Maps, FleetMatics now offers the ability to visualize entire fleet locations and easily identify the closest vehicle to a given location.

View the positions and status of an entire fleet on a single screen.

FleetMatics customers can also use Google Maps to find driving directions and optimized routing information, including real-time traffic reports and nearby points of interest.

Drill into a specific vehicle's data, including start/stop times,
mileage, and routing information.

According to Jamie Sene of FleetMatics, "Selecting a new mapping provider is not a trivial task. We need an engine that can handle our massive demand across the US and Europe, and we want a partner on the cutting edge of location-based technologies to mirror our own product development. After thorough research, it was clear that only Google Maps satisfied all of these requirements."

Google Maps' familiarity and speed have sparked feedback from Fleetmatic customers, leading to emails like this one: "How do you take an existing product that is miles ahead of its competition and make it even better? By adding Google Maps, of course."

Here's more information on how businesses can use Google Maps API Premier.

Posted by Colleen Horan, Google Maps API Premier Team